UNIT9 / Southampton FC / Formidable Media
My role: Creative Director
My role: Creative Director
Project Overview
We created the world’s first AR-integrated football shirt that can be brought to life by scanning with a smartphone to unlock special Saints content. The web app prompts users to search for hidden digital markers that each reveal exclusive memories from the club: including a celebration of 20 years at St Mary’s, a montage of moments from the Dell, and a shoutout to the partnership between SFC and Hummel produced by Formidable. The fourth marker gives access to the ultimate fan experience – an AR model of captain James Ward-Prowse showing off his impressive keepy-uppy skills right in your living room. Finding all four hidden triggers unlocks the 360º AR Portal with up-close footage of the players on the pitch.
