UNIT9 / Wallbox
My role: Creative Director
My role: Creative Director
Project Overview
For Wallbox's 'Get in Charge' campaign, we needed something bold to cut through the noise. This wasn't just about selling smart chargers – it was about sparking a conversation around sustainable energy and EV adoption.
We landed on an idea that was equal parts outrageous and brilliant: bring London's Boudica statue to life. Why Boudica? She's a symbol of power and revolution, much like the shift to electric vehicles.
Using VFX, we transformed this ancient warrior into a modern-day EV champion. The result? A viral stunt that not only turned heads but also positioned Wallbox at the forefront of the green energy movement
