UNIT9 / R/GA Shanghai / Nike
My role: Creative Director
My role: Creative Director
Project Overview
R/GA Shanghai collaborates with Unit9 to revamp Nike App in China. Project Nike GTM APP Engagement personalizes user profiles using existing data, presented as an interactive visual experience within the native app. Utilizing user data, the experience narrates individual stories through interactive visuals, culminating in a distinctive icon representing the user and their data.
