UNIT9 / Toyota / Pinterest
My role: Creative Director
My role: Creative Director
Project Overview
Toyota aimed to enhance brand perception and broaden vehicle awareness on Pinterest. To evoke an emotional connection and shift views of Toyota from practical to emotional, we designed a virtual 'Joy of Driving' experience, enabling users to envision driving the Toyota Highlander Hybrid Platinum and Toyota RAV4 TRD Off-Road.
Through an interactive Pinterest pin, we delivered an immersive 360° driving encounter, placing users behind the wheel no matter their location.
