UNIT9 / GAP / Mattel / Adobe / Google
My role: Creative Director
My role: Creative Director
Project overview
Gap and Mattel aimed to boost their highly-anticipated Barbie line via innovative impact. We teamed up with Google and Adobe for an immersive AR experience at Gap's Times Square store, utilizing Google's cutting-edge ARCore and Maps Platform.
Gap's storefront got a Barbie makeover, turning into an eye-catching 3D spectacle. Shoppers can scan a QR code to see the store and nearby buildings come alive with vibrant Barbie-themed colors and graphics, thanks to Google's AR technology. In this immersive digital experience, customers interact with 3D Barbie dolls and explore the new Gap x Barbie collection, blending virtual fashion with real-world shopping.
